Seeing Andy Warhol at the Super Bowl was a surprise…and somewhat confusing…to millions of Americans, but it also may have garnered him a new generation of fans.
Andy Warhol at the Super Bowl
This year, Super Bowl fans watched a 45 second Burger King advertisement of Andy Warhol eating a Whopper. Ad time during the game went for more than $5 million for 30 seconds. The footage was taken from a 1982 documentary called ’66 Scenes from America by Danish director Jorgen Leth. The original scene, of Warhol slowly eating a Whopper, is four minutes long. The ad was loved by some, hated by others and confusing to many. Data from Google showed that searches for Andy Warhol spiked the night of the game.
“The whole campaign was designed to create conversation,” said Burger King Global Chief Marketing Officer Fernando Machado. “We are proud to have pushed the boundaries the way that we did. In my past five years here we never saw anything even close to that in terms of shifting perception of the brand.” Warhol died in 1987. The ad may, or may not, get more people to eat Whoppers. It may, or may not, get a new generation to appreciate Andy Warhol. Either way, the person who would have appreciated the hoopla, from start to finish was…Andy.
Andy Warhol at the Movies
Paintings can be haunting. A new movie, based on that premise, has just been released, and art lovers will relate to every wild frame in the film, including a scene with Andy Warhol’s Double Elvis. Ruben Brandt, Collector is an animated film about a psychotherapist who has nightmares, where he’s attacked by characters from famous paintings and believes that if he owns the paintings, the nightmares will stop.
Brandt enlists four of his not-so-law-abiding patients to steal the paintings. The film was conceived and directed by Hungarian artist Milorad Krstic. He has created an exciting animated heist movie, where masterpieces are stolen from such illustrious galleries as the Louvre, MoMA and the Tate.
“Sometimes I was inspired by the paintings themselves,” Kristic said, “and built scenes around them. For example, Botticelli’s Venus is this beautiful girl, and I thought it could be a fantastic turnover if she became monstrous, her long hair reaching out like an octopus. In a similar way, Andy Warhol’s Double Elvis, Elvis drawing a gun, provoked me to write a nightmare built around a duel.”
Warhol Still at the Whitney, Postponed at the Vatican
Andy Warhol – From A to B and Back Again, the first Warhol retrospective organized by a U.S. institution since 1989, opened in November and will be at the Whitney until March 31, 2019. The extensive exhibit, which includes more than 350 pieces, goes back to Warhol’s early work as an illustrator in the 1950s and works its way through then next four decades of his life.
The Vatican planned major exhibit of Andy Warhol’s work this year, but the Vatican Museums director said the Warhol exhibit has been delayed due to projects celebrating the 500th anniversary of Leonardo da Vinci’s death.